April 15, 2024

4 Most Common Email Types

Top 4 most sent email types and email fun facts.

4 Most Common Email Types

💡Did you know that 30% of marketers cite email marketing as having the highest ROI?

📈 Discover the top 4 most sent email types and fun facts.

1. Newsletter Emails

  • Emails sent to a list of subscribers to keep them up to date regarding your products and services or brand.
  • Fun Facts:
    • The average marketing email open rate is 21.5%.
    • The average marketing email click through rate is 2.4%.
    • The average marketing email click-to-open-rate is 10.5%.
    • The average email newsletter unsubscribe rate is 0.1%.

2. Lead Nurturing Emails

  • Emails sent to move leads from the consideration stage to the decision stage of the lead funnel.
  • Fun Facts: 89% of marketers use email as the primary channel for generating leads.


3. Promotional Emails

  • Emails that offer incentives to drive sales and revenue.
  • Fun Facts:
    • 93% of B2B marketers use email to distribute content.
    • 87% of B2C marketers incorporate automation into their email marketing strategy.
    • 64% of small business use email marketing to get in touch with customers.

4. Milestone Emails

  • Behavior-based emails sent to existing customers.
  • Fun Facts:
    • 33% of marketers send weekly emails, while 26% send multiple emails a month.
    • Personalized email subject lines have 50% higher open rates.
    • Interactive emails (videos, animated GIFs, etc.) increase engagement by 73%.

Extra Fun Facts:

  1. 68.6% of employees use email as the primary communication at work.
  2. As of September 2023, the most used email clients in the world were Apple (57.66%), Gmail (29.59%) and Outlook (4.18%).

Did you sent any of the email types mentioned above? What type of email you send the most?

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