totle Features
December 28, 2023

totle's Macro Sending: Elevating Personalized Email Communication

Efficiently enhance personalized email and build your business communication with totle's Macro Sending feature.

totle's Macro Sending: Elevating Personalized Email Communication

Personalized emails have emerged as a potent tool for businesses to establish meaningful connections with their target audience. Gone are the days of generic mass emails that often find their way to the spam folder. Today, the focus is on crafting tailored messages that resonate with recipients on an individual level. totle has taken personalization to new heights with its revolutionary Macro Sending feature. In this article, we will explore the dynamic world of personalized emails and explore the benefits of using totle's Macro Sending to enhance your email strategy.

What is Macro Sending:

At its core, Macro Sending is a transformative feature offered by totle that takes the hassle out of sending personalized emails to multiple recipients. This feature is particularly valuable when you need to communicate the same content to various recipients while ensuring each email resonates on a personal level. Macro Sending achieves this by dynamically incorporating recipient-specific information, such as their name, job title, organization, and department, into the email content.

The Essence of Personalized Emails

Personalized emails are a strategic approach to communication that involves tailoring the content, layout, and timing of emails based on individual recipient data. This data can encompass a wide range of variables, including demographics, purchasing history, browsing behavior, and engagement patterns. By leveraging this information, businesses can create emails that cater to the unique preferences and needs of each recipient.

1. Enhanced Engagment and Open Rates

  • The first and most significant benefit of personalized emails is their ability to capture the recipient's attention. In an era inundated with digital noise, grabbing the recipient's interest is crucial. According to a study by Experian, personalized emails have 29% higher open rates and 41% higher click-through rates than generic emails. totle's Macro Sending takes this a step further by allowing business to automate the process of personalization, ensuring that each email is finely tunes to resonate with its intended recipient.

2. Tailored Content for Higher Conversion Rates

  • Personalization goes beyond simply addressing the recipient by name; it involves crafting content that speaks directly to their needs and interests. When recipients feel that an email speaks directly to them, they are more likely to engage and take the desired action. totle's Macro Sending enables businesses to create dynamic content blocks within emails, showcasing products or offers that align with the recipient's past behaviours or preferences. This level of customization significantly enhances the chances of conversion.

3. Build Stronger Customer Relationships

  • In the realm of business, trust and rapport are invaluable. Personalized emails provide a way to establish and nurture these relationships. By acknowledging the recipient's preferences and delivering content that aligns with their interests, businesses can create a sense of familiarity and rapport. totle's Macro Sending takes relationship-building a step further by allowing businesses to send personalized follow-up emails based on recipient interactions. Whether it is a thank-you email after a purchase or a reminder about abandoned carts, these interactions foster a sense of connection and care.

4. Reduces Email Fatigue and Unsubscribes

  • The overuse of generic mass emails often leads to email fatigue and, ultimately, unsubscribing. Personalized emails, on the other hand, are less likely to be perceived as intrusive or irrelevant. When recipients receive content that is genuinely valuable to them, they are more inclined to stay engaged and continue receiving emails. totle's Macro Sending enables businesses to segment their email lists and send targeted content, ensuring that recipients receive messages that align with their preferences, thus reducing the risks of unsubscribes.

totle's Macro Sending: Unleashing the Power of Automation

Personalizing emails manually for a large subscriber base can be a time-consuming and resource-intensive task. This is where totle's Macro Sending steps in, offering a game-changing solution that streamlines and automates the personalization process.

Sending Email Using Macro - Step by Step

Step 1: Update Your Outlook Contacts

Before diving into Macro Sending, it is crucial to ensure that your Outlook contacts contain accurate and up-to-date information. The Macro Values will pull data from these contacts to personalize your emails. Follow these steps to update your Outlook contacts:

Open Outlook and navigate to the People tabClick on "New Contact" to add a new contact or select an existing contact to update.Fill in the relevant fields in your contact entry to match the Macro Values

  • m_name’: Recipient – Full Name → Update the “Full Name” field
  • 'm_firstname’: Recipient – First Name → Update the “First Name” field
  • 'm_lastname’: Recipient - Last Name → Update the "Last Name” field
  • m_email’: Recipient – Email → Update the "Internet Email” field
  • m_company’: Recipient – Company → Update the "Company” field
  • m_department’: Recipient – Department → Update the "Department” field
  • m_jobtitle’: Recipient – Job Title → Update the “Job Title” field

Step 2: Add Macro Values to Email

Now that your Outlook contacts are updated, you are ready to compose a personalized email using totle's Macro Sending.

  1. Open Outlook and click on "New Mail" to create a new email.
  2. Click on "Sending Options" and select "Send Using Macro". (Note: Macro Sending is available only when separate sending is activated.)
  3. Once you activate Macro Sending, the "Separate Sending" option will be turned on automatically.
  4. Look for the "Macro Insert" menu next to the Sending Options. Click on "Insert Macro" and choose the desired Macro Value (e.g., 'm_name': Recipient - Full Name) to insert it into your email.
  5. You can include the Macro Values in the email subject line and body by selecting the appropriate value from the drop-down menu.

Step 3: Check and Review Macro Values

  1. Double-check that the Macro Values match the recipient's actual contact data.
  2. A pop-up window will appear, displaying the recipient's email with the integrated Macro Values. Verify that the information is accurate.
  3. Once you have reviewed the personalized content, click "Start Sending" to initiate the email distribution.

totle's Macro Sending feature empowers the potential of personalized email communication. By seamlessly weaving recipient-specific information into emails sent through Microsoft Outlook, totle's Macro Sending transforms conventional communication into an impactful engagement tool. Embrace the power of totle's Macro Sending to transform your email communication into a personalized, impactful, and effective tool for building stronger connections with your audience.

In an era where consumer expectations are higher that ever, personalized emails have become an indispensable tool for business seeking to stand out in the digital landscape. totle's Macro Sending feature represents a paradigm shift in email marketing, offering businesses the ability to automate and optimize personalization on an unprecedented scale. By harnessing the power of totle's Macro Sending, businesses can forge deeper connections, drive higher engagement, and ultimately achieve superior conversion rates. In a world where relevance is key, personalized emails are no longer a mere option, they are a strategic imperative for any forward-looking business.

Incorporating personalized emails into your marketing strategy is not just a trend; it is a transformational shift that can redefine how you engage with your audience. As you embark on this journey of personalized communication, let totle's Macro Sending be your guiding light, leading you toward a future where each email resonates, engages, and converts like never before.

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